In a recent survey conducted by MDRi, approximately 72% of Hong Kong residents believe that “Super March” campaign will positively impact the city’s economy. Organised by Hong Kong Tourism Board, this initiative features a series of major international events, including the Rugby Sevens, Art Basel Hong Kong, Art Central, and ComplexCon, all aimed at revitalizing the local economy in the wake of the pandemic.
Survey Insights
The survey, which gathered responses from 1,000 residents, indicated that 55% were aware of the Super March campaign, primarily through social media channels. The Rugby Sevens stood out with an impressive 89% awareness rate and a participation rate of 24%, generating high satisfaction levels among attendees, with 91% expressing positive feedback about their experiences.
Highlighted Events
- Rugby Sevens: As a flagship event, it not only attracted large crowds but also contributed significantly to local economic activity in sectors like hospitality and tourism. The excitement and camaraderie surrounding the tournament fostered a vibrant community atmosphere.
- Art Basel Hong Kong: This prestigious event attracted affluent attendees with an average income of $44,000 and liquid assets totalling $2.74 million. The event received an 86% positive rating, reinforcing Hong Kong’s status as a premier cultural destination and showcasing the city’s artistic vibrancy.
- Art Central: Although it had a lower awareness rate of 26%, Art Central still managed to impress, with over 80% of attendees reporting satisfaction. Visitors praised the focus on emerging Asian artists and the quality of the facilities, further enhancing Hong Kong’s reputation on the global art scene.
- ComplexCon: Successfully engaging younger audiences, this event saw 45% of its attendees identifying as members of Generation Z. With a satisfaction rate of 89% and a strong indication of interest in returning, ComplexCon represents a significant opportunity to attract future generations to Hong Kong’s vibrant event culture.
Economic Outlook
The favourable perception of the Super March campaign indicates a growing hope for economic recovery in Hong Kong. These major events are expected to enhance spending across various sectors, including tourism, hospitality, and retail, thus playing a vital role in the city’s post-pandemic recovery.
Conclusion
The optimism surrounding the Super March campaign highlights the immense potential for cultural and sporting events to invigorate Hong Kong’s economy. As these initiatives unfold, residents and stakeholders alike will be keenly observing their impact on the local landscape, hoping for a resurgence of economic vitality.
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